Red Bull Rampage Utah 2003 Clip

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Frenchman Cedric Gracia emerged from the '03 event with the title, and immediately felt its influence. "I couldn't believe how much impact [winning Red Bull Rampage] had," he says. "Even if I were world champion in mountain biking for ten years, I wouldn't have had that much coverage. I was everywhere." At this point, riders were confident enough on the perilous course to seek out more creative lines and focus on a complete run from top to bottom. Red Bull Rampage competitors had gone from white-knuckle virgin descents to white-hot performances that pushed the limits of freeriding.